BANNER

ANNOUNCING NEW BOOK
 

          Whether you are now planning to start your own fine art photography collection or bidding fiercely on multimillion-dollar art pieces, you need to know exactly what you are doing. The art market can seem daunting and intimidating to many people because they have no confident criteria by which to judge the prices and quality of works of art. With knowledge, collecting and investing in fine art photography can prove both a fulfilling and an extremely lucrative experience.

          In a world where photography has become the main medium through which we observe the world, photography as a medium for fine art (or fine art photography) is experiencing unprecedented appreciation. Photographs have been collected since their invention. However, the opportunities for star ting a photography collection have never been greater than at present. The prosperous global economy is rapidly fuelling the fine art marketplace with new millionaires and billionaires, who view art collecting and investment as a means of diversifying their portfolios. This higher demand for art naturally raises the quality of creative output from contemporary artists, heats up the art market, and drives fine art prices as never before.

          The excellent quality of modern fine art photographs has allowed photography to emerge as an essential medium of artistic expression and collection on par with more traditional arts, such as paintings and sculptures.

 

Spotlight

LEARN

 

Reliable information about the intricacies of the fine art photography market, compiled in a systematic presentation, has been difficult to come by; and while knowledge is far more accessible today, so is misinformation. Whether unintentional or deliberate, inconsistent information makes it tricky for collectors to filter and apply accurate knowledge.

This book demystifies fine art photography collection and investment. Laura Cope provides you with all of the necessary tools to understand the art market and navigate it effortlessly.

          The Art Rush is the first of its kind, and it unlocks the secrets behind a successful fine art photography trade. This comprehensive guide is essential for collectors and investors, both novice and established, who are interested in acquiring fine art photographs. Laura’s fresh perspective on the technical aspects of photography, combined with the wealth of knowledge and extensive connoisseurship of her lineup of world-expert contributors, will provide you with invaluable, immediately useful insights and concrete information to keep you from making investment mistakes.

          Get ready to expand your knowledge, to become a highly educated and well-informed art collector, and to dive into the fascinating world of fine art photography with The Art Rush.

 

In these pages you will uncover…

 

Everything You Need to Know to Excel As a Fine Art Photography Collector and Investor.

  • Beginning or expanding your fine art photography collection intelligently.
  • Why collecting fine art photographs will enhance your investment portfolio.
  • Why art is considered a “bulletproof” market by the super wealthy—and how to get a piece of the pie.
  • The five biggest mistakes to which novice collectors fall prey—and how to avoid them.
  • A step-by-step system on how to approach the photography art market like an expert.
  • Knowing when not to buy art—and why.
  • How to rise above marketing hypes and rationally evaluate the market.
  • The key factors to consider when evaluating fine art photography quality.
  • Verifying the authenticity of a photograph.
  • Making wise purchasing decisions when you are on a budget.
  • Negotiating like a master and get the best value for your money.
  • Psychology tricks for buying art—and how to use them to your advantage.
  • The most critical questions to ask before closing the deal.
  • The longevity of a photograph and how to take proper care of your print.
  • The fundamental lighting rules to assure the best presentation of your photograph.
  • Obtaining access to the most exclusive art pieces before anyone else.
  • A comprehensive checklist of the documents you must expect from a dealer.
  • Predicting which emerging fine-art photographers will be successful.
  • The best time to sell your art and the smartest ways to go about it.
  • And most importantly, how your fine art photography collection can add unparalleled beauty, fulfillment, and inspiration to your life.